Erin Degelman has been whipping up delectable sweets in her home bakery, Let Them Eat Cake, for the past 8 years. We had the pleasure of chatting with Erin about the challenges of running a business with little ones, her biggest inspirations, and her best baking secrets.
Tell us about Let Them Eat Cake.
I bake cupcakes, cakes, and confections to order. My products are all fresh, never frozen, and made with quality products.
When did you start baking?
I began baking when I was a young girl actually. My grandma used to give my sister and I dough to play with and we would add cinnamon and sugar and bake it! My mom used to own a bed and breakfast and she is also an excellent baker, so it's always been something that I grew up with. I decided 8 years ago to start baking for other people and it just grew from there.
Who is your bakery crush?
Jenna Rae Cakes in Winnipeg! She does amazing cakes and cupcakes and I would love to have a bakery like hers one day.
What has been the hardest part of adding a family to your business?
Being a good mom. There is not enough time in the day to do everything I need to do for my business and be the best mom I can be. It is the thing I struggle with the most. The guilt that the time I am using to bake and decorate could be spent playing with my kids.
How do you generate new ideas?
I am a huge Pinterest fan. I love to look through Pinterest and see creations that people have made and try new techniques. Instagram is great too for seeing trends and new techniques.
What has been your most successful form of marketing?
My main source for marketing is Instagram. Instagram and word of mouth. I have been so fortunate that I have had people recommend friends and family to me.
Who is your kitchen idol?
I love Ina Garten. She had no formal training and became a success. There is not a recipe of hers that I have tried that I did not like!
What is your favourite aspect of being a Momtrepreneur?
My favourite aspect is having the option to say I won't take on an order. If I have something important for my child, I have the option to say they come first and I can make my schedule around my family's.
What is your favourite cupcake on the menu?
It's a toss up between lemon and coconut — I am a total lemon and coconut girl. My dulce de leche comes in a close second though!
For all of us amateur bakers, what is the secret to a perfect cake?
Room temperature ingredients and let your cakes rest a night before icing them. I always bake my cakes, let them cool, and then leave them overnight in a sealed freezer bag on my counter. My grandma always did that, so that's what I do!
Where can we find your sweet treats?
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